In 2004, eBay recognized there was room in the online marketplaces market for a more simple and fast platform, offering local abundance of goods, as well as services. This local offering, online classifieds, offers buyers great deals, local abundance of goods and ease of use. For sellers, it provides a large local audience, ease of use and low or no fees. This platform is highly complementary to eBay’s auction and fixed-price format because of the local offering. eBay started the classifieds business with its acquisition of Marktplaats in the Netherlands and continued with five more acquisitions over the next four years along with starting its own classifieds brands, Kijiji and eBay Classifieds. Through this acquisitive and organic growth strategy, eBay Classifieds Group has grown in six years to be the global leader in online classifieds, with world-class horizontal and vertical classifieds sites.