Gumtree

Where you can find (almost) everything you need
Local Sites: 
UK,
Local Sites: 
Poland,
Local Sites: 
Australia,
Local Sites: 
South Africa,
Local Sites: 
Ireland,
Local Sites: 
Singapore,
Local Sites: 
New Zealand,
Local Sites: 
Hong Kong
Social Presence: 
Facebook (AU),
Social Presence: 
Twitter (AU),
Social Presence: 
YouTube (AU),
Social Presence: 
Twitter (UK),
Social Presence: 
Facebook (UK),
Social Presence: 
YouTube (UK)
What is Gumtree?

Gumtree was founded in 2000 as a community site in London to help Australians, New Zealanders and South Africans find a place to stay, a job, and everything one needs to settle in, including furniture and new friends. The expats liked the idea so much, they started Gumtree sites in their own countries. Meanwhile, the London site became the city’s most popular online classifieds.

In 2005, Gumtree became part of eBay. Today, we’re the leading classifieds site in the U.K. and Ireland, as well as in Australia and South Africa. We’re also in Hong Kong and Singapore, and major cities in New Zealand and Poland.

The Gumtree spirit remains cheerfully local and filled with passion — for some, the passion is driven by the uniqueness of the platform (pets!), for most it is the power of the platform to fulfill the core need of finding immediate value across a range of categories – goods, jobs, cars and more. Our user base is diversifying, geographically beyond the main cities, and broadening beyond antipodeans & travelers. In the UK alone, we have 10m+ unique visitors to our site every month.

At A Glance
By the Numbers: 
No. 1 classifieds site in the U.K., Australia and South Africa
Close to 10 million unique visitors* monthly
Boasts 3.8 million live listings
More than 65,000 new ads daily
Triple-digit YoY ad growth
Close to 550 million page views per month
History: 
Founded 2000 in London
Originally targeted to expatriate community of Australians, New Zealanders and South Africans
By 2005, additional sites in Australia, Canada, Dubai, France, Hong Kong, Ireland, New Zealand, Poland and South Africa
Acquired by eBay in 2005
Content & Users: 
U.K., Ireland, Poland, Australia, New Zealand, South Africa, Hong Kong and Singapore
Sites in 48 cities in U.K. and Ireland
Strongest categories include housing, jobs, goods, services and personals
10 major listing areas, plus Gumtree Forums (discussion groups)
Our Team
The Gumtree spirit is cheerfully local and filled with passion — for some, the passion is driven by the uniqueness of the platform (pets!), for most it is the power of the platform to fulfill the core need of finding immediate value across a range of categories – goods, jobs, cars and more.

Team Spotlight

  • Magdalena
    Community & Business Development Lead, Poland
    Here are a few goals: make users happy, develop my skills and creativity and have fun fun fun.
    Gumtree venues (I was a Ministry of Fun for almost two years).
    It surprised me, that with such a small group of people we can do a lot and achieve so much! And, although we deal with very stressful situations every day, we still laugh and have a lot of fun! Yes, it is amazing - work can be fun!
    I have the chance to work with people from different countries and cultures. That is for me a very amazing experience. I think I would not have this opportunity in Poland or even in many other companies.
    I have met great friends and interesting people and I have learnt a lot from them. With this experience I think, I could go in many directions in life.
    A famous brand and original work. Four years ago when I started, it was very unusual to work in the Internet industry and I liked that.
    Great, young, open-minded, clever and inspiring people! An opportunity to learn new things every day and lovely food in the kitchen ;-)
  • Suchi
    General Manager
    To make Gumtree the go-to place for people to trade with each other
    In the last 6 months, we implemented the UK’s easiest “post an ad” experience, launched two new features that our community found valuable and swapped our own old search engine with a best of breed engine, paving the way for fundamental changes in search experience over the next months
    Everyone around me outside work seems to have heard about Gumtree
    To be able to walk to the river and have a meeting in the sunshine
    Small effective self contained team – very empowering
    The amazing potential to become the go-to-place for people to trade with each other
    Our underlying business is rapidly changing every day, with key categories growing at 100%. Experiencing this kind of growth is a rare treat. More so, being able to rapidly deploy product and other initiatives and watch the curve bend even further is super satisfying
  • Katie
    Head of CS, Local Classifieds
    For Gumtree UK – transform the trust and safety of the site and truly deliver delightful and surprising customer service. And hopefully for the rest of the Local Classified businesses, helping them do the same.
    Recent cool projects for Gumtree UK have included long-term product visioning, devising a cross-functional Trust strategy and determining the fraud technology roadmap.
    How well the business is continuing to grow after nearly 10 years while still being a “rough diamond”.
    One outstanding experience was the Gumtree Sports Day a few years ago. Seeing so many users show up to play kids games in the park!
    The chance to make a difference; and the sheer variety of opportunities/things to try.
    The exciting business potential and the opportunity to take on a customer-facing function.
    No two days are the same and the possibilities are endless. Plus, of course, the fruit smoothies in the fridge!
  • Steve
    Product Guy, London
    Making it a super brand in the UK and starting to really innovate in terms of person to person trading.
    Site redesign and re-architecting work, registration, new features – everything that hits the site from a UX point of view.
    How much it has kept the startup/small company feel whilst being part of a much bigger business.
    Developing a product strategy and delivering a new location model and design for the site.
    Free food!
    Love working on transactional brands that people have a genuine emotional attachment to… Gumtree really ticks this box.
    Talented and constructive people, lovely working environment and being able to make decisions that matter.

Buzz

Gumtree:

Hey Everyone - if you are having any issues with the new site, please take a look here for more info -> https://t.co/LjbFdQnp - Thanks!
via Twitter on 3/12/2012
Gumtree:

Gumtree Australia's main site got a redesign. Did you happen to see it yet? http://t.co/A9yBkWKy
via Twitter on 3/8/2012
more buzz