BilBasen

Denmark's #1 vehicle classifieds site
Local Sites: 
Denmark
Social Presence: 
Facebook
What is BilBasen?

Our story begins in 1989, when a clever man working out of a basement created a magazine that contained nothing but classified ads for vehicles. As price-conscious Danes, we loved the concept, and Bil Markedet became a household word.
In 1998, Bil Markedet partnered with DBA — Denmark’s biggest classifieds site — and went online as BilBasen. With innovative software that let dealers upload their ads to the Internet, BilBasen became a huge success, and in 2008 it became part of eBay.

Bilinfo provides 98 percent of Danish car dealers, in addition to insurance and financial companies, with IT programs and support to use with BilBasen. In addition, BilBasen also acquired a Mascus license in 2007 for the Danish market in order to operate its marketplace. Mascus is the largest marketplace in Europe for buying and selling used machinery and equipment, including tractors, trailers and trucks.

Today, BilBasen is the number one site for cars in Denmark attracting more than 500,000 visitors each month. Besides the monthly +75,000 listings on the website BilBasen offers everything a vehicle buyer, seller or petrol head needs including video ads, a buyer’s forum, a Facebook page with daily updates and discussions, and two state of the art mobile apps for android and iPhone.

At A Glance
By the Numbers: 
No. 1 car classifieds site in Denmark
Attracts more than 500,000 unique visitors each month
More than 32 million page views per month
Nearly 75,000 live ads
History: 
Founded 1998 as an additional product from the magazine Bil Markedet (Car Market)
Partnered with dba.dk, Denmark’s largest classified ads site, and software provider Bilinfo A/S
Acquired (along with dba.dk) by eBay in 2008
Content & Users: 
Site includes guides to purchasing, financing and insurance, with ads from banks and insurers, and a car-buyers’ forum
Private sellers can opt to put their cars up for auction, with 3,000 authorized dealers available to bid
and Android applications adapting the well-known format from BilBasen.dk to mobile platforms.
Our Team
We’re the number-one vehicle site in Denmark - offering everything a buyer or seller needs — including video ads and a buyers’ forum — in an easy-to-use format that you can access even from a cell phone.
  • Marianne
    Production Manager, Print
    I would like to achieve a more wide knowledge of the different products within the company. I am very happy where I am at the moment but I am always searching for a greater knowledge and to continue a positive development.
    My darling of the company is the magazine Bil Markedet. I have the responsibility for the graphics and layouts and it’s very challenging being up against the online version, BilBasen.
    How fast the company has expanded and doing so without losing the company identity.
    The day I got offered the job as production manager after only one and a years of employment.
    A great flexibility in every day life and the work assignments give me personal freedom.
    I applied for a job as graphic designer. I liked the environment and there was a really nice chemistry during the interview.
    There are nice challenges and a very "floating" organization. It makes the flow of communication and decision-making very fast.
  • Kasper
    Customer Service
    Improving our communication with the users and securing an innovative approach with their input.
    Our Facebook-page! And there are still a lot of potential improvements to be done!
    The great responsibility and constant need of strategic adjustments that comes with being one of the largest and most innovative in online classifieds.
    I get to be the architect of our Facebook page and the social link between BilBasen and its users.
    I like working for a well-known brand.
    I have a good relationship with my colleagues and feel respected.
  • Rasmus
    Head of B2C
    To make it easier, faster and more convenient to buy and sell cars on the web.
    Supporting the Danish car market in securing a continuous supply of high quality used cars and a high standard of service.
    Our ability to act fast when new market abilities arise.
    To witness and be a part of a transformation process going from being a small national medium in print sales to a leading worldwide classifieds business.
    To be a part of something unique. I feel deeply committed to this business and enjoy experiencing the strong work ethic among my colleagues as well.
    I have a great interest in the automobile industry and its importance to society.
    I like facing challenges.
  • Mads
    Key Account Manager
    I am always focused on being the best possible link between BilBasen and our customers - helping them navigate the possibilities with regards to advertising on BilBasen and coming up with the best “advertising mix” for every customer.
    I started in BilBasen more than 7 years ago and have participated in many interesting projects as BilBasen has evolved - but the launching of the most recent initiative, Moonraker, which gives the car dealers optimal flexibility in customized advertising, is definitely one of the cooler projects.
    The company I am working in today is very different from the company I started working for, so ending up being part of the eBay community was a big positive surprise.
    I have had many great experiences with both colleagues and customers so singling out one particular is hard - but the company trip to Dublin was memorable.
    Great colleagues, flexibility of work hours, working with cars and many other things.
    I am a big petrol head so working with sales to car dealers is a dream occupation!
    BilBasen/eBay has a great work environment and is just basically an exciting company to work for.
  • Christian
    Project Manager, Development
    To modernize the way the company works with software, to strengthen technical development and make the way of working more agile.
    I especially enjoyed working on the new frontpage for BilBasen and the technical migration of the DBA homepage and I am thrilled about the results.
    I was surprised by the company’s willingness to change and adapt both organizationally and strategically.
    When we stood together against one of our biggest competitors in a special strategic event that lasted several days.
    Our stock trading service.
    I was able to make a difference and was handed a big opportunity and a lot of responsibility.
    I like having a lot responsibility and being able to have a real influence.

Buzz

BilBasen:

4.500 bilister morede sig i Forum: Top Gear Live bragte galskaben fra tv-programmet til København i underholdend... http://t.co/E6WHc80J
via Twitter on 3/30/2012
BilBasen:

Første indtryk: Den nye Mercedes SL: Nøgletal: To biler i én, to sæder og pris fra to millioner kroner http://t.co/jIpqiDzm
via Twitter on 3/29/2012
more buzz